Quiet Luxury
Alchemy Fine Home partnered with influencer @LauraMurrayatHome for a 360° curated collection campaign to showcase her elevated neutral style. With a Midcentury European flair, we captured her understated essence with a sleek campaign contrasted with bold burl wood to convey timeless luxury. The campaign was featured on the homepage, as an email campaign, & Instagram while the video was ran as a Pinterest and Youtube ad. The email campaign boasted an impressive 9.3% CTR and the video campaign got above a 3% CTR on paid channels resulting in a 7.8x ROAS.
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"Vanessa's leadership style is truly transformative, as she displays unwavering dedication to driving holistic growth and profitability while maintaining a scrappy start-up mentality. When faced with minimal resources at times, she is the first to roll up her sleeves to take control in any department whether it be in creative design or coming up with the marketing campaigns. She is always willing to test new ideas, technology or new channels in order to grow the business."
"Vanessa's creative vision and exceptional style have been instrumental in the remarkable success and growth of Alchemy Fine Home. Her keen eye for design, coupled with a positive and collaborative demeanor, made working with Vanessa truly enjoyable. Under her leadership, Alchemy Fine Home has become synonymous with quality and style in the home décor market."
"In my field I work with a lot of founders, from startup to enterprise level. Vanessa is as high-functioning as they get. Vanessa sets the bar high for herself and those around her, always bringing out the best in her team and collaborators. Having the privilege to work with Vanessa means not just witnessing excellence, but also being inspired to achieve it in your own work."
"Working alongside Vanessa for the conversion rate optimization of the Alchemy Fine Home website was truly delightful. Vanessa is deeply invested in driving business growth while keeping a keen eye on maximizing profitability through the customer journey. Her talent for design shines through on the website, advertising, and various creative assets as she's constantly focused on design for conversions."
"Working alongside Vanessa for the conversion rate optimization of the Alchemy Fine Home website was truly delightful. Vanessa is deeply invested in driving business growth while keeping a keen eye on maximizing profitability through the customer journey. Her talent for design shines through on the website, advertising, and various creative assets as she's constantly focused on design for conversions."
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