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Quiet Luxury

Alchemy Fine Home partnered with influencer @LauraMurrayatHome for a 360° curated collection campaign to showcase her elevated neutral style. With a Midcentury European flair, we captured her understated essence with a sleek campaign contrasted with bold burl wood to convey timeless luxury. The campaign was featured on the homepage, as an email campaign, & Instagram while the video was ran as a Pinterest and Youtube ad. The email campaign boasted an impressive 9.3% CTR and the video campaign got above a 3% CTR on paid channels resulting in a 7.8x ROAS.

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"Vanessa's leadership style is truly transformative, as she displays unwavering dedication to driving holistic growth and profitability while maintaining a scrappy start-up mentality. "

Anh Vu Lieberman
Vice President, Nogin

"Vanessa possesses a rare combination of creative ingenuity and strategic business acumen, making her an invaluable asset in any business development and design context."

Kari Escobar
Branding Client

"Her keen eye for design, coupled with a positive and collaborative demeanor, made working with Vanessa truly enjoyable. Under her leadership, Alchemy Fine Home has become synonymous with quality and style in the home décor market"

Jacqueline O'neil
Brand Manager