eCommerce
Gard Pro Smartwatches
Performance creatives for an international smartwatch brand
Cell Theory
Cell Theory is a premium longevity supplement brand built around advanced cellular health and NAD+ science. As Creative Director, I partnered closely with the founder to transform the brand from a science-first product into a premium consumer experience that feels aspirational, trustworthy, and emotionally engaging. My work spanned brand strategy, visual identity, website UX/UI, packaging, performance creative, and the complete digital customer journey. Rather than leading with complex ingredient education, I restructured the brand around how people actually make wellness decisions—connecting emotional outcomes like increased energy, vitality, and healthy aging with scientific credibility. Every touchpoint, from Meta advertising to the Shopify shopping experience, was intentionally redesigned to tell one cohesive story that strengthened the brand, simplified a complex category, and created a more intuitive path to conversion.
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