Website Design
Editorial
360° Campaign
Paid Campaign
Invitations & Stationery Design
Illustration
Conversion Rate Optimization
eCommerce
Event Design
Packaging Design
Styling
Branding
UX/UI
Art Direction
Email Marketing
Social Media
Motion Design
Graphic Design
Gard Pro Smartwatches
As a freelance creative director for Gard Pro smartwatches I've been creating performance creatives and video content for their Facebook ads and homepage banners. By creating content that focuses on its key value propositions they saw a 300% increase in ROAS to their paid campaigns.
Isola Boutique
As the creative director of Isola Rancho Santa Fe, a luxury women's boutique and online store, I've concepted and designed their website, email marketing, social media and ads.
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Kitchen & Cookware
During the onset of COVID-19, I recognized the emerging trend of home cooking and anticipated that cookware would surge as a major online category. I carefully curated a selection of top culinary brands, leading to a highly successful launch under my direction. Through comprehensive 360° marketing efforts—including onsite campaigns, CRM, social media, and influencer partnerships—Alchemy Fine Home generated over $6 million in revenue from the newly introduced kitchen category during the quarantine period.
Quiet Luxury
Alchemy Fine Home partnered with influencer @LauraMurrayatHome for a 360° curated collection campaign to showcase her elevated neutral style. With a Midcentury European flair, we captured her understated essence with a sleek campaign contrasted with bold burl wood to convey timeless luxury. The campaign was featured on the homepage, as an email campaign, & Instagram while the video was ran as a Pinterest and Youtube ad. The email campaign boasted an impressive 9.3% CTR and the video campaign got above a 3% CTR on paid channels resulting in a 7.8x ROAS.
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