Editorial
360° Campaign
Paid Campaign
Invitations & Stationery Design
Illustration
Conversion Rate Optimization
eCommerce
Event Design
Packaging Design
Styling
Branding
UX/UI
Art Direction
Email Marketing
Social Media
Motion Design
Graphic Design
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Kitchen & Cookware
During the onset of COVID-19, I recognized the emerging trend of home cooking and anticipated that cookware would surge as a major online category. I carefully curated a selection of top culinary brands, leading to a highly successful launch under my direction. Through comprehensive 360° marketing efforts—including onsite campaigns, CRM, social media, and influencer partnerships—Alchemy Fine Home generated over $6 million in revenue from the newly introduced kitchen category during the quarantine period.
Quiet Luxury
Alchemy Fine Home partnered with influencer @LauraMurrayatHome for a 360° curated collection campaign to showcase her elevated neutral style. With a Midcentury European flair, we captured her understated essence with a sleek campaign contrasted with bold burl wood to convey timeless luxury. The campaign was featured on the homepage, as an email campaign, & Instagram while the video was ran as a Pinterest and Youtube ad. The email campaign boasted an impressive 9.3% CTR and the video campaign got above a 3% CTR on paid channels resulting in a 7.8x ROAS.
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