Editorial
360° Campaign
Paid Campaign
Invitations & Stationery Design
Illustration
Conversion Rate Optimization
eCommerce
Event Design
Packaging Design
Styling
Branding
UX/UI
Art Direction
Email Marketing
Social Media
Motion Design
Graphic Design
Product Spotlight
After doing a deep dive into the highest LTV of customers from the 1st purchase they made, I directed a project spotlight campaign around Alchemy’s best sellers including landing pages, video ads and browse abandoned emails. The hugely successful campaigns averaged a 243% higher ROAS and a 89% higher CTR than the static ads focusing on categories.
Video Ads
I directed key video advertisements for evergreen and product spotlight campaigns for Facebook and Youtube Shorts. These video ads received a 68% higher CTR than their static counter parts and resulted in a 37% higher ROAS.
Quiet Luxury
Alchemy Fine Home partnered with influencer @LauraMurrayatHome for a 360° curated collection campaign to showcase her elevated neutral style. With a Midcentury European flair, we captured her understated essence with a sleek campaign contrasted with bold burl wood to convey timeless luxury. The campaign was featured on the homepage, as an email campaign, & Instagram while the video was ran as a Pinterest and Youtube ad. The email campaign boasted an impressive 9.3% CTR and the video campaign got above a 3% CTR on paid channels resulting in a 7.8x ROAS.
Alchemy App
I designed the mobile app for Alchemy Fine Home, blending its clean aesthetic with bold colors. By simplifying the creation of favorite lists, we enhanced project management for users. Our unique app-exclusive marketing strategy led to a 30% increase in average order value, tripled customer lifetime value, 30% higher conversion rates, and a 340% increase in items added to favorites.
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