Editorial
360° Campaign
Paid Campaign
Invitations & Stationery Design
Illustration
Conversion Rate Optimization
eCommerce
Event Design
Packaging Design
Styling
Branding
UX/UI
Art Direction
Email Marketing
Social Media
Motion Design
Graphic Design
Cactus Living Shoppe
Cactus Living Real Estate wanted to use the same logo but have a different color scheme & feeling to create an online Shoppe that caters to real estate gifting. With 70s desert living as the inspiration for this gift shop I created an online website, curated a product assortment, social media standards and created t-shirts and tote bags.
Snakeoil Cocktail Co.
I directed a styled cocktail shoot for a collaboration between Alchemy Fine Home and Snakeoil Cocktail Co., featuring holiday cocktails in Neptune glassware. The shoot, characterized by its rock-n-roll edge and bold, high-contrast photography, produced stunning images that were widely featured across culinary and cocktail blogs as well as Instagram. This viral social campaign resulted in a 237% increase in glassware sales for Alchemy Fine Home.
Joe's Jeans x WeWoreWhat
Joe’s Jeans collaborated with Danielle Bernstein of @WeWoreWhat (3.3 m followers) to create a capsule collection designed by the fashion influencer herself. I acted as Joe’s Jeans senior brand manager and coordinated the launch with the email, social and paid team. The collection sold-out in under 3 hours and and was the brands biggest sales day ever & successfully captured the influencers audience, with 88% new customers.
Quiet Luxury
Alchemy Fine Home partnered with influencer @LauraMurrayatHome for a 360° curated collection campaign to showcase her elevated neutral style. With a Midcentury European flair, we captured her understated essence with a sleek campaign contrasted with bold burl wood to convey timeless luxury. The campaign was featured on the homepage, as an email campaign, & Instagram while the video was ran as a Pinterest and Youtube ad. The email campaign boasted an impressive 9.3% CTR and the video campaign got above a 3% CTR on paid channels resulting in a 7.8x ROAS.
Swipe, Shop, Style.
Following the success and significant growth of our Instagram account, I developed a seamless social-first shopping experience, enabling users to browse and shop our Instagram posts by room. I collaborated with FourSIxty to evolve their single feed driven technology and integrated it across our site to help shoppers discover inspiration by room, by genre or product type. Shoppers that engaged with our Social Shopping experience spent 1200% longer on site and had a 900% higher conversion rate.
Alchemy Branding
For the Alchemy Fine Home identity I wanted to create a logo that felt bold and clean with a nod to the 'gold' that the word Alchemy invokes. The goal was to not shy away from color yet feel neutral enough to be paired with diverse interior design images. By selecting the muted aqua to contrast the gold we achieved an identify that stands out from a sea of black and feels fresh and contemporary.
Influencer Collaboration
We collaborated with influencer @beigewhitegray to have her curate a collection and promote her select pieces to her engaged audience. This resulted in a 33% spike of referral traffic with a 275% higher than average CVR.
Alchemy Fine Home
As the Creative Director of Alchemy Fine Home, I have shaped every aspect of the brand's image, eCommerce and social presence since its inception. My design philosophy exudes contemporary luxury, weaving together a brand identity that is both fresh and timeless with a distinctive edge. Under my direction Alchemy Fine Home has grown to be synonymous in the home decor industry with cutting edge style & luxury.
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