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Joe's Jeans x WeWoreWhat
Joe’s Jeans collaborated with Danielle Bernstein of @WeWoreWhat (3.3 m followers) to create a capsule collection designed by the fashion influencer herself. I acted as Joe’s Jeans senior brand manager and coordinated the launch with the email, social and paid team. The collection sold-out in under 3 hours and and was the brands biggest sales day ever & successfully captured the influencers audience, with 88% new customers.
Let's see if I'm a good fit for the project.
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