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Joe's Jeans x WeWoreWhat

Joe’s Jeans collaborated with Danielle Bernstein of @WeWoreWhat (3.3 m followers) to create a capsule collection designed by the fashion influencer herself. I acted as Joe’s Jeans senior brand manager and coordinated the launch with the email, social and paid team. The collection sold-out in under 3 hours and and was the brands biggest sales day ever & successfully captured the influencers audience, with 88% new customers.

Let's see if I'm a  good fit for the project.

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"Vanessa's leadership style is truly transformative, as she displays unwavering dedication to driving holistic growth and profitability while maintaining a scrappy start-up mentality. "

Anh Vu Lieberman
Vice President, Nogin

"Vanessa possesses a rare combination of creative ingenuity and strategic business acumen, making her an invaluable asset in any business development and design context."

Kari Escobar
Branding Client

"Her keen eye for design, coupled with a positive and collaborative demeanor, made working with Vanessa truly enjoyable. Under her leadership, Alchemy Fine Home has become synonymous with quality and style in the home décor market"

Jacqueline O'neil
Brand Manager