Editorial
360° Campaign
Paid Campaign
Invitations & Stationery Design
Illustration
Conversion Rate Optimization
eCommerce
Event Design
Packaging Design
Styling
Branding
UX/UI
Art Direction
Email Marketing
Social Media
Motion Design
Graphic Design
Dive Coastal Cuisine
For a So Cal coastal-themed restaurant in Dallas, Dive Coastal Cuisine, I designed their logo and worked with them on overall branding and interior aesthetics. With a 1950s beach & pool vibe as the inspiration we wanted a fresh feel that was nostalgic and fun. This was carried over throughout the interior, art, and design, which I designed and consulted on.
La Costa Resort
For the world famous La Costa Resort & Spa I rebranded them and created a new logo & brand identity collateral for their real estate office inspired by the architecture of their famous bell towers. I worked with La Costa Resort to create brochures, marketing materials and digital assets. Printed details included white leather textured paper with bell tower die cuts, foiling and embossed details for their presentation folders.
Cactus Living Shoppe
Cactus Living Real Estate wanted to use the same logo but have a different color scheme & feeling to create an online Shoppe that caters to real estate gifting. With 70s desert living as the inspiration for this gift shop I created an online website, curated a product assortment, social media standards and created t-shirts and tote bags.
Love, Laughter & Smiles
For a 40th birthday party in upstate New York I created a bold, contemporary design that reflected the clients personality. With a focus on branding the event down to the tinyest detail, I focused on her signature ‘Love, Laughter & Smiles’ motto and carried it throughout every aspect. From the letterpresses invitations, custom printed pillow fabric, servers uniforms, mobile candy bar & even custom designed pizza boxes handed to guests as they left, I made sure no detail was left unturned. I collaborated with Chef Peter Callahan, famous for making the ‘minis’ a huge sensation on the NYC catering scene. This event was featured on 100 Layer Cake blog.
Joe's Jeans x WeWoreWhat
Joe’s Jeans collaborated with Danielle Bernstein of @WeWoreWhat (3.3 m followers) to create a capsule collection designed by the fashion influencer herself. I acted as Joe’s Jeans senior brand manager and coordinated the launch with the email, social and paid team. The collection sold-out in under 3 hours and and was the brands biggest sales day ever & successfully captured the influencers audience, with 88% new customers.
About the Brand
To enhance brand value and shorten the customer purchase cycle, I developed a comprehensive 'About the Brand' email to follow the initial welcome email, which includes a discount offer. This email features a bold and sophisticated design paired with compelling copywriting, effectively conveying the narrative of a luxurious, high-quality brand that customers can trust. Our A/B testing revealed that this revamped email not only generated revenue but also significantly boosted the conversion rates of subsequent emails in the welcome sequence.
Alchemy Branding
For the Alchemy Fine Home identity I wanted to create a logo that felt bold and clean with a nod to the 'gold' that the word Alchemy invokes. The goal was to not shy away from color yet feel neutral enough to be paired with diverse interior design images. By selecting the muted aqua to contrast the gold we achieved an identify that stands out from a sea of black and feels fresh and contemporary.
Cactus Living
Cactus Living Real Estate came to me with the desire to create a logo and brand identity that felt modern, fresh and not stereotypical of the desert culture. We used a cool 'evening desert sky' inspired color palette to achieve this.
Alchemy Fine Home
As the Creative Director of Alchemy Fine Home, I have shaped every aspect of the brand's image, eCommerce and social presence since its inception. My design philosophy exudes contemporary luxury, weaving together a brand identity that is both fresh and timeless with a distinctive edge. Under my direction Alchemy Fine Home has grown to be synonymous in the home decor industry with cutting edge style & luxury.
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