Editorial
360° Campaign
Paid Campaign
Invitations & Stationery Design
Illustration
Conversion Rate Optimization
eCommerce
Event Design
Packaging Design
Styling
Branding
UX/UI
Art Direction
Email Marketing
Social Media
Motion Design
Graphic Design
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Kitchen & Cookware
During the onset of COVID-19, I recognized the emerging trend of home cooking and anticipated that cookware would surge as a major online category. I carefully curated a selection of top culinary brands, leading to a highly successful launch under my direction. Through comprehensive 360° marketing efforts—including onsite campaigns, CRM, social media, and influencer partnerships—Alchemy Fine Home generated over $6 million in revenue from the newly introduced kitchen category during the quarantine period.
Cactus Living Shoppe
Cactus Living Real Estate wanted to use the same logo but have a different color scheme & feeling to create an online Shoppe that caters to real estate gifting. With 70s desert living as the inspiration for this gift shop I created an online website, curated a product assortment, social media standards and created t-shirts and tote bags.
Joe's Jeans x WeWoreWhat
Joe’s Jeans collaborated with Danielle Bernstein of @WeWoreWhat (3.3 m followers) to create a capsule collection designed by the fashion influencer herself. I acted as Joe’s Jeans senior brand manager and coordinated the launch with the email, social and paid team. The collection sold-out in under 3 hours and and was the brands biggest sales day ever & successfully captured the influencers audience, with 88% new customers.
Bold Black Decor
I created a 360° evergreen campaign for a curated a collection of Alchemy's best selling black furniture & decor. With bold motion graphics and a designer-curated aesthetic, this campaign achieved a 320% above average ROAS on Facebook which grossed over $1.3 million during its run. With such success, it now lives as part of the ongoing welcome email flow and continues to outperform its peers on all organic and paid channels.
Alchemy App
I designed the mobile app for Alchemy Fine Home, blending its clean aesthetic with bold colors. By simplifying the creation of favorite lists, we enhanced project management for users. Our unique app-exclusive marketing strategy led to a 30% increase in average order value, tripled customer lifetime value, 30% higher conversion rates, and a 340% increase in items added to favorites.
Swipe, Shop, Style.
Following the success and significant growth of our Instagram account, I developed a seamless social-first shopping experience, enabling users to browse and shop our Instagram posts by room. I collaborated with FourSIxty to evolve their single feed driven technology and integrated it across our site to help shoppers discover inspiration by room, by genre or product type. Shoppers that engaged with our Social Shopping experience spent 1200% longer on site and had a 900% higher conversion rate.
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