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About the Brand

To enhance brand value and shorten the customer purchase cycle, I developed a comprehensive 'About the Brand' email to follow the initial welcome email, which includes a discount offer. This email features a bold and sophisticated design paired with compelling copywriting, effectively conveying the narrative of a luxurious, high-quality brand that customers can trust. Our A/B testing revealed that this revamped email not only generated revenue but also significantly boosted the conversion rates of subsequent emails in the welcome sequence.

Let's see if I'm a  good fit for the project.

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"Vanessa's leadership style is truly transformative, as she displays unwavering dedication to driving holistic growth and profitability while maintaining a scrappy start-up mentality. "

Anh Vu Lieberman
Vice President, Nogin

"Vanessa possesses a rare combination of creative ingenuity and strategic business acumen, making her an invaluable asset in any business development and design context."

Kari Escobar
Branding Client

"Her keen eye for design, coupled with a positive and collaborative demeanor, made working with Vanessa truly enjoyable. Under her leadership, Alchemy Fine Home has become synonymous with quality and style in the home décor market"

Jacqueline O'neil
Brand Manager