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Kitchen & Cookware

During the onset of COVID-19, I recognized the emerging trend of home cooking and anticipated that cookware would surge as a major online category. I carefully curated a selection of top culinary brands, leading to a highly successful launch under my direction. Through comprehensive 360° marketing efforts—including onsite campaigns, CRM, social media, and influencer partnerships—Alchemy Fine Home generated over $6 million in revenue from the newly introduced kitchen category during the quarantine period.

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"Vanessa's leadership style is truly transformative, as she displays unwavering dedication to driving holistic growth and profitability while maintaining a scrappy start-up mentality. "

Anh Vu Lieberman
Vice President, Nogin

"Vanessa possesses a rare combination of creative ingenuity and strategic business acumen, making her an invaluable asset in any business development and design context."

Kari Escobar
Branding Client

"Her keen eye for design, coupled with a positive and collaborative demeanor, made working with Vanessa truly enjoyable. Under her leadership, Alchemy Fine Home has become synonymous with quality and style in the home décor market"

Jacqueline O'neil
Brand Manager