Website Design
Editorial
360° Campaign
Paid Campaign
Invitations & Stationery Design
Illustration
Conversion Rate Optimization
eCommerce
Event Design
Packaging Design
Styling
Branding
UX/UI
Art Direction
Email Marketing
Social Media
Motion Design
Graphic Design
Thanksgiving Glam
I directed and styled a Thanksgiving/Harvest-themed shoot for Cucina Urbana, featured in San Diego Magazine. Drawing inspiration from the restaurant's bold interiors and farm-to-table menu, I designed a modern-glam tablescape with a burgundy and wine-stained color palette, including hand-dyed 'wine-stained' napkins. The bold table setting also incorporated elements of 70s retro style. This shoot was prominently featured in the magazine's special culinary edition and successfully used in print campaigns for the Urban Kitchen Restaurant Group.
Brighton
As a freelance art director for Brighton, I produced special edition magazines for their customers. I directed and coordinated over 15 shoots, managing everything from model selection and beauty teams to photography and locations. We shot in iconic Los Angeles spots, including historic sites and Hollywood Hills homes, aligning each shoot with key fashion stories. I also designed the magazine layout and collaborated with the copywriter. These magazines were highly successful and became collector's editions for Brighton's loyal customers.
Epicurean Editorial
For a Valentine's-themed culinary photo session titled "Shot through the Heart" for San Diego Magazine, I collaborated with Chef Andrew Spurgin and Snakeoil Cocktail Company. The shoot, which featured on the magazine's cover, showcased decadent dinnerware, a custom steel arrow, and a bold heart-shaped floral centerpiece by Isari Flower Studio. The overall design exuded a sexy, dark mood rich with color. Photographer: Paula Luna
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