Editorial
360° Campaign
Paid Campaign
Invitations & Stationery Design
Illustration
Conversion Rate Optimization
eCommerce
Event Design
Packaging Design
Styling
Branding
UX/UI
Art Direction
Email Marketing
Social Media
Motion Design
Graphic Design
Product Spotlight
After doing a deep dive into the highest LTV of customers from the 1st purchase they made, I directed a project spotlight campaign around Alchemy’s best sellers including landing pages, video ads and browse abandoned emails. The hugely successful campaigns averaged a 243% higher ROAS and a 89% higher CTR than the static ads focusing on categories.
Alchemy App
I designed the mobile app for Alchemy Fine Home, blending its clean aesthetic with bold colors. By simplifying the creation of favorite lists, we enhanced project management for users. Our unique app-exclusive marketing strategy led to a 30% increase in average order value, tripled customer lifetime value, 30% higher conversion rates, and a 340% increase in items added to favorites.
Swipe, Shop, Style.
Following the success and significant growth of our Instagram account, I developed a seamless social-first shopping experience, enabling users to browse and shop our Instagram posts by room. I collaborated with FourSIxty to evolve their single feed driven technology and integrated it across our site to help shoppers discover inspiration by room, by genre or product type. Shoppers that engaged with our Social Shopping experience spent 1200% longer on site and had a 900% higher conversion rate.
Cactus Living
Cactus Living Real Estate came to me with the desire to create a logo and brand identity that felt modern, fresh and not stereotypical of the desert culture. We used a cool 'evening desert sky' inspired color palette to achieve this.
Alchemy Fine Home
As the Creative Director of Alchemy Fine Home, I have shaped every aspect of the brand's image, eCommerce and social presence since its inception. My design philosophy exudes contemporary luxury, weaving together a brand identity that is both fresh and timeless with a distinctive edge. Under my direction Alchemy Fine Home has grown to be synonymous in the home decor industry with cutting edge style & luxury.
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