Editorial
360° Campaign
Paid Campaign
Invitations & Stationery Design
Illustration
Conversion Rate Optimization
eCommerce
Event Design
Packaging Design
Styling
Branding
UX/UI
Art Direction
Email Marketing
Social Media
Motion Design
Graphic Design
Snakeoil Cocktail Co.
I directed a styled cocktail shoot for a collaboration between Alchemy Fine Home and Snakeoil Cocktail Co., featuring holiday cocktails in Neptune glassware. The shoot, characterized by its rock-n-roll edge and bold, high-contrast photography, produced stunning images that were widely featured across culinary and cocktail blogs as well as Instagram. This viral social campaign resulted in a 237% increase in glassware sales for Alchemy Fine Home.
Product Spotlight
After doing a deep dive into the highest LTV of customers from the 1st purchase they made, I directed a project spotlight campaign around Alchemy’s best sellers including landing pages, video ads and browse abandoned emails. The hugely successful campaigns averaged a 243% higher ROAS and a 89% higher CTR than the static ads focusing on categories.
Video Ads
I directed key video advertisements for evergreen and product spotlight campaigns for Facebook and Youtube Shorts. These video ads received a 68% higher CTR than their static counter parts and resulted in a 37% higher ROAS.
Bold Black Decor
I created a 360° evergreen campaign for a curated a collection of Alchemy's best selling black furniture & decor. With bold motion graphics and a designer-curated aesthetic, this campaign achieved a 320% above average ROAS on Facebook which grossed over $1.3 million during its run. With such success, it now lives as part of the ongoing welcome email flow and continues to outperform its peers on all organic and paid channels.
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