Website Design
Editorial
360° Campaign
Paid Campaign
Invitations & Stationery Design
Illustration
Conversion Rate Optimization
eCommerce
Event Design
Packaging Design
Styling
Branding
UX/UI
Art Direction
Email Marketing
Social Media
Motion Design
Graphic Design
Gard Pro Smartwatches
As a freelance creative director for Gard Pro smartwatches I've been creating performance creatives and video content for their Facebook ads and homepage banners. By creating content that focuses on its key value propositions they saw a 300% increase in ROAS to their paid campaigns.
Snakeoil Cocktail Co.
I directed a styled cocktail shoot for a collaboration between Alchemy Fine Home and Snakeoil Cocktail Co., featuring holiday cocktails in Neptune glassware. The shoot, characterized by its rock-n-roll edge and bold, high-contrast photography, produced stunning images that were widely featured across culinary and cocktail blogs as well as Instagram. This viral social campaign resulted in a 237% increase in glassware sales for Alchemy Fine Home.
Product Spotlight
After doing a deep dive into the highest LTV of customers from the 1st purchase they made, I directed a project spotlight campaign around Alchemy’s best sellers including landing pages, video ads and browse abandoned emails. The hugely successful campaigns averaged a 243% higher ROAS and a 89% higher CTR than the static ads focusing on categories.
Video Ads
I directed key video advertisements for evergreen and product spotlight campaigns for Facebook and Youtube Shorts. These video ads received a 68% higher CTR than their static counter parts and resulted in a 37% higher ROAS.
Bold Black Decor
I created a 360° evergreen campaign for a curated a collection of Alchemy's best selling black furniture & decor. With bold motion graphics and a designer-curated aesthetic, this campaign achieved a 320% above average ROAS on Facebook which grossed over $1.3 million during its run. With such success, it now lives as part of the ongoing welcome email flow and continues to outperform its peers on all organic and paid channels.
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