Website Design
Editorial
360° Campaign
Paid Campaign
Invitations & Stationery Design
Illustration
Conversion Rate Optimization
eCommerce
Event Design
Packaging Design
Styling
Branding
UX/UI
Art Direction
Email Marketing
Social Media
Motion Design
Graphic Design
Cell Theory
Cell Theory is a premium longevity brand built from the ground up around cellular health and NAD+ science. As Creative Marketing Director, I partnered directly with the founder to define the brand strategy, visual identity, packaging, website UX/UI, ecommerce experience, and go-to-market strategy from launch. Beyond creative direction, I lead paid acquisition, lifecycle marketing, CRO, and the complete customer journey—connecting scientific credibility with emotionally driven storytelling to build a premium consumer wellness brand.
Mistral
As Art Director for Mistral Soap, I designed vintage apothecary-style packaging with botanical illustrations. I oversaw the printing and production of all packaging, including labels, cartons, and presentation boxes. I also directed the photoshoots for brochures, trade show signage and catalogs. Under my leadership, sales increased by over 235%, and we secured key clients like Anthropologie and Nordstrom.
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