Editorial
360° Campaign
Paid Campaign
Invitations & Stationery Design
Illustration
Conversion Rate Optimization
eCommerce
Event Design
Packaging Design
Styling
Branding
UX/UI
Art Direction
Email Marketing
Social Media
Motion Design
Graphic Design
La Costa Resort
For the world famous La Costa Resort & Spa I rebranded them and created a new logo & brand identity collateral for their real estate office inspired by the architecture of their famous bell towers. I worked with La Costa Resort to create brochures, marketing materials and digital assets. Printed details included white leather textured paper with bell tower die cuts, foiling and embossed details for their presentation folders.
Dapper Dandy Dinner Party
For a very special high school grad party I created a Dapper Dandy Dinner Party themed event inspired by the grads love for fashion. With a haberdashery decor vibe, I incorporated the vintage theme into the stationery, invitations and masculine tabelscapes featuring unexpected props and oddities. From a hot cookie bar, to rapper Ne-Yo performing, the event was a huge success for some very lucky grads on the roof of the London Hollywood hotel.
Love, Laughter & Smiles
For a 40th birthday party in upstate New York I created a bold, contemporary design that reflected the clients personality. With a focus on branding the event down to the tinyest detail, I focused on her signature ‘Love, Laughter & Smiles’ motto and carried it throughout every aspect. From the letterpresses invitations, custom printed pillow fabric, servers uniforms, mobile candy bar & even custom designed pizza boxes handed to guests as they left, I made sure no detail was left unturned. I collaborated with Chef Peter Callahan, famous for making the ‘minis’ a huge sensation on the NYC catering scene. This event was featured on 100 Layer Cake blog.
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Underwater Asian Zen
I designed and coordinated this spectacular La Jolla wedding with ‘Asian Zen Ocean’ theme. From custom wood flooring, drapery and bespoke furniture & centerpiece designs, every aspect that I designed was tailor made for this event. The special evening boasted a 30 foot dessert table, 15-piece band and a Michelin star chef catering the fete.
Feeding America Fundraiser
I designed a harvest-themed fundraiser event for Feedng America San Diego at a private equestrian estate in Rancho Santa Fe. With a bold colorful palette, I crafted a magical evening with produce as its main inspiration. From hand-painted stationery, contemporary decor and incredible stage installed right in the ring, it was a hugely successful event.
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