Editorial
360° Campaign
Paid Campaign
Invitations & Stationery Design
Illustration
Conversion Rate Optimization
eCommerce
Event Design
Packaging Design
Styling
Branding
UX/UI
Art Direction
Email Marketing
Social Media
Motion Design
Graphic Design
Product Spotlight
After doing a deep dive into the highest LTV of customers from the 1st purchase they made, I directed a project spotlight campaign around Alchemy’s best sellers including landing pages, video ads and browse abandoned emails. The hugely successful campaigns averaged a 243% higher ROAS and a 89% higher CTR than the static ads focusing on categories.
Swipe, Shop, Style.
Following the success and significant growth of our Instagram account, I developed a seamless social-first shopping experience, enabling users to browse and shop our Instagram posts by room. I collaborated with FourSIxty to evolve their single feed driven technology and integrated it across our site to help shoppers discover inspiration by room, by genre or product type. Shoppers that engaged with our Social Shopping experience spent 1200% longer on site and had a 900% higher conversion rate.
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